What is this workshop about?
People now expect companies and organisations to be more accountable for promises made. Serious objectives drive organisational communications, whether to increase awareness, improve reputation and trust, create a point of difference, educate, reassure, inform, or persuade.
Who Should Attend
Corporate Communication / Public Relation / Marketing / Sales Executives, Managers, General Managers, CEO and any personnel who need to make effective use of the media to promote a positive image of their organisation.
Objective
By the end of the session, you would be able to:
- Understand the importance and principles of media relations.
- Understand how to put in place a media strategy around your objectives and improve communications delivery.
- Build proactive relationships with print and electronic media.
- Understand and identify newsworthy topics.
- Generate media coverage that helps your organisation achieve goals and objectives.
- Deal effectively with media in interviews and Q&A situations.
Learning Methodology
The course will be delivering through a combination of Metaphoric and Learning-By-Doing approach, where as the participants will be going through various simulation scenario which interact with the subject itself. At each stage, the participants will need to exercise the skills that been taught and practice them to self-develop their level of skills.
Active learning activities are included to allow participants to engage actively in the learning process. Besides that, leading the participants through these activities will enable better understanding on the concepts. The active learning activities are such as:
- Hands-on exercises
- Group discussions
- Case studies
- Interactive storytelling
- Commentary on other companies / industries
The Important Modules you will learn during this 2 day workshop
Module 1: Introduction to Public & Media Relations
This session explains the long-haul benefits of good media and public relations. During this session, a clear cut working definition of media relations and what it can do for your organisation.
Module 2: The Job of the Media
What journalists consider “news.”; What journalists need from you and your organization; How journalists view stories; The ground rules you must know.
Module 3: Developing Your Message and Writing a News Release
How do you write a press release; What should it say; Identifying your key message and shaping your approach/argument; Developing a news ‘hook’ and a compelling ‘lead.’; Creating a memorable sound-bite or quote; Writing quotes with panache; What to say in each paragraph - a ‘step-by-step’ guide.
Module 4: Press Release Presentation and Distribution
How to design and layout a press release; Sources of reference for journalists–and how to use them; How to target press releases and ‘get through’ to particular journalists.
Module 5: Preparing for Interview
Knowing your audience; Creating your own personal profile; Understanding the interviewer's perspective; Does the reporter have a hidden agenda; Can you control the interview process; What are the rules of engagement; Will you be misquoted; Will the reporter understand the issues; What about your mannerism/body language.
Module 6: Dealing with Questions
Managing interviewer's expectations; how to think on your feet and stay calm under pressure; how to avoid journalist 'traps' or 'trick' questions; Dealing with difficult questions - and how to keep "on message".
Module 7: Managing Different Types of Interview
Print journalist interview and telephone or face-to-face interviews.
Module 8: Managing the Interview Effectively
Dealing with different types of questions and how to present a positive response; Getting your message across effectively in a restricted time.
Trainer Profile
David has 30 years’ experience in public relations, corporate and marketing communications, and corporate training; providing “best practice” solutions to achieve communications and training objectives for national and international organizations.
His communications management skills and experience vary across a wide range of disciplines, from corporate identity to brand-building and product preference; stakeholder communications and thought leadership to perception and reputation management, for national and international companies, and for government departments and public sector organizations.
David has worked as a senior consultant with the world’s two largest public relations and marketing communications consultancies, as a senior international manager for leading business publisher Dow Jones & Co. – publishers of the Wall St. Journal, and in-house and as an external consultant to more than 20 Fortune 500 multinational firms in the U.S., Europe, and Asia-Pacific, including Malaysia.
As a trainer, David specializes in corporate and strategic planning, leadership, management, marketing, and communications.
David has facilitated in-house planning retreats for multinational clients and advised on their planning and communications needs.
Many of David’s training sessions heavily feature group participation activities, case studies, and practical examples. His vision is to create passion in individuals and teams in organizations and to partner with them in achieving their potential with less stress. He has recent training experience for INTAN (KL), CMM (Sarawak), and as consulting editor to Business Today, one of Malaysia’s two established monthly business magazines. He has also conducted high-level talks on Mass Communications, PR & Social Media at INTAN (primarily for the Prime Minister’s Dept.), the Ministry of Information, IIU, UiTM, and the Social Media & Blogger Conference 2010. He is a member of the Institute of Public Relations (UK), the Institute of Public Relations Malaysia, and the Malaysian International Chamber of Commerce and Industries (MICCI). He regularly speaks on communications topics to business and academic audiences, writes guest articles on communications for business publications, and is currently working on a contribution to a new book on Public Relations in Malaysia. He holds a degree in Social Sciences from Caledonian University in Scotland, with studies in Economics, Sociology, Psychology, Politics, and Economic & Social History. His Politics tutor was UK Prime Minister, Gordon Brown.
HRDF Claimable
This workshop is claimable under
- HRDF SBL Scheme
Kindly checks with your training department to make sure you are eligible.
Dates & Fees
* Fees includes workshop materials, refreshment, lunch and certificate of attendance but excludes Bank charges & VAT per payment.
Discount & Offer
| Early-Bird Discount | 5% |
| Group Discount |
|
| Online Registration Bonus | FREE Voucher (for each pax) of
* For donation to charity body - World Vision Malaysia, your name (participant's name), receipt number and donation amount will be recorded permanently at the CSR Page. |
Registration Form
Organizer Profile
Founded in December 2004, Global Intelligence Network (M) Sdn Bhd is a training consultant firm dedicated to helping organizations strengthening overall company performance through wide range of excellent consultations and training services. To date, GIN has trained more than 900 companies and more than 3000 employees in Malaysia.
Our experts are equipped with diversified experiences and spanning from sales & marketing, business advisory, performance management, personal development coaching, quality management system and leadership & motivational training. With our experts who are highly skilled in presentation and interpersonal communication, you will learn proven is that really work while having fun during the training.
We also provide organizations with professional consultation which serve as catalysts for developing strategic plans, addressing ineffective processes, and reaching consensus on difficult issues.
Thus we work closely with our customers to unlock the power in their people and ensure that our solutions satisfy their needs, as well as maximizing business success.
Global Intelligence Network (M) Sdn Bhd is a registered training provider (Serial No. 1721) under Pembangunan Sumber Manusia Berhad (PSMB) in Malaysia.
Contact Us
Global Intelligence Network (M) Sdn Bhd,
260-2-2 Wisma Mutiara Genting,
Jalan Ayer Jerneh OFF Jalan Genting Kelang,
53300 Setapak,
Kuala Lumpur,
Malaysia.
Tel: 03 40216000
Fax: 03 40235716
Email: admin@gin-my.com
Website: http://www.gin-my.com